Posts tagged #shop

Musings of a flustered florist: February

Victory”
Eunice is a feminine given name, from the Greek “Eunike”, from “eu”, good and “nike”, victory
— wikipedia

“Hello? Church Park Flowers…”

“Is that Curry’s customer service?”

Just one example of random phone calls I receive. But being February I was hoping for the phone to be ringing off the hook with guys ordering red roses by the dozen. Now, I know 99.9 % of girls don’t want red roses - they prefer pink or white or actually just a pretty mixed seasonal bouquet. But to be honest we would be chuffed / suspicious (delete where appropriate) to receive any fabulous flowers on Valentines. It’s not how it used to be, gone are the days where I’d be knee deep in thorns and rose leaves, cursing as yet another thorn tears through my knuckles. Writing the most inappropriate and cryptic messages in to cards. Making clandestine deliveries to places of work and trying to work out more love triangles than an episode of Hollyoaks. (No I don’t actually watch it but that would be my guess) 

These days the romantic gentleman are bombarded by the likes of Lidl’s where they think they can satisfy their partners romantic demands with a teddy, bunch of flowers, dodgy prosecco and naff card for less than a fiver   Look at their smug faces as they scurry across the car parks - just wish I could see the less than genuine grateful smiles of the receiver. Do I sound bitter? Maybe. Everyone just assumes the florist is soo so busy at Valentines and we must be coining it in. The reality is that flower prices are still sky high with gas and freight charges and that before you add the global demand pricing for Valentines. Supply is very tricky at the moment with less planes flying around, less being grown and everyone after the limited stock there is- a perfect storm. (More on that later)

With such uncertainty all around and to try and secure the best prices - I actually had to put my Valentines flower order in before the end of January at which point my order book was empty. So it’s a leap of faith and complete guess work. As Valentines falls on a different day each year it also affects shopping patterns of the lesser spotted romantic male. 

So several hundred of flowers in all colours of the rainbow - with a bias towards reds and pink - started arriving the beginning of February. It looked a lot. It was a lot. The invoice looked a lot. It was a lot. But you just keep the faith and start conditioning, leaf stripping and bouquet making. And just when you think our romantic partners are going to let us down then they emerge with soppy messages in tow and start to order and buy and send and choose flowers. It warmed my heart. There was still love  in the air - I could feel it in my fingers (sore) and I could feel it in my toes (cold) To those of you who received some Church Park Flowers for Valentine’s Day, I hope you felt loved too - because I did in my little blue shop. 

seasonal bouquet

Mad days like Valentines are obviously followed by cleaning up - reorganising the shop and getting back on an even keel. But Eunice had other ideas! The worst storm in eons predicted to hit the South West and I had four weddings in the week of the worse weather. There goes the stress levels - again. Firstly, would the flowers be able to get to me. Planes, boats and road travel was rather risky at best. Cue frantic emails and messages. But all was good with beautiful quality wedding blooms making it safely to the shop.

The first wedding of storm week was a long postponed pre Covid wedding. two years later and they eventually managed to say “I Do”, even if the coastal view was a bit wild. It then quickly became apparent that I would not be opening the shop on the Friday of the worse predicted weather so a quick shuffle of workload and some “taking my work home with me” followed. 

Friday saw me bunkered down at home watching the polytunnel give in to the worst winds and then losing power. To be fair , both were to be expected but still a bit frustrating when it happens! I managed to keep Saturdays wedding flowers safe at home and set off with plenty of time to deliver as never sure how many trees would be down. Luckily I still had power at the shop - helpful to recharge everything we had from home as we would have three days without power- heat- light- internet- phone signal - hot water etc. We survived but not wanting a repeat of that anytime soon. The kids did not appreciate me telling them how lucky they are and if they were only born in Victorian times etc etc…. (Much eye rolling!) 

More backlogs of admin after loss of internet but one day I will get on top of it….

Twos-day! Who knew it was such a thing. I must admit than when I originally booked two weddings for the special date I was a bit surprised to have two bookings for a Tuesday in February. But the date was so unique; 22022022. How cool was that for your wedding date! So two sets of lovely ladies tying the knot on an unique date. One an elopement occasion. Just the two of them, pared back, nice and simple and just what they wanted it to be. The other - well a whole hotel booked out for family and friends for three days of partying. Two different ways of celebrating the same special occasion. One wedding day and date not to be forgotten.

buttonholes

And the just as you are getting into the swing of February it comes to an end. Abruptly. Almost unexpectedly. These short months take you by surprise. but I will count it as a “victory” to have survived Valentines, storms and special and varied weddings.

Next up: March.  Dare I say Spring and the promise that brings. Let’s see…..

Posted on February 27, 2022 and filed under Bouquets, Bridal, Valentines, Weddings.

Musings of flustered florist: January

For last year’s words belong to last year’s language, and next year’s words await another voice. And to make an end is to make a beginning.
— T S Elliot

New year. Fresh start. Clean slate. Big ideas. High expectations. Let’s do this…….

Of course that was the vibe in week one. Well, week two actually as I took an extended Christmas break to recover from the whirlwind of 2021. It was a very intense year and it almost broke me, definitely a learning curve not to be repeated. New notebook and great intentions were the way forward for 2022. 

The first problem was that the 2021 me wasn’t notified of this mindset and literally did a runner from the shop on the 23 December. Cue opening the shop door two and a half weeks later to be greeted by what can only be described as a scene from the “morning after the night before”. The floor was strewn with foliage, orange slices were still trying their best to freshen the air and of course pine needles everywhere. And I mean everywhere! Pieces of paper with random cryptic notes written on them and fairy lights twinkling half heartedly. 2022 me was not impressed. Not the fresh start I was hoping to embrace. 

A week of cleaning, mopping, sorting and tidying and the shop has once again taken on the look of a vibrant fresh space. Lots of new houseplants, bulbs, pots and vases. Perfect for filling those spaces left in your house when Christmas trees and decorations have vacated for the year. 

houseplants

January is notoriously a quiet month in retail. Not a lot of footfall to break up the day. There has been a very repetitive, too frequent playing accordion player on the street - but trust me when I say that doesn’t float my boat. But there has been weddings. Actually five weddings in the first month, all small affairs, but a good gentle introduction to the year. Wedding one was a gorgeous dried flower event. It was also rather nerve wracking as the bride-to-be was a wedding photographer - and a very good one too - so of course she has seen a lot of wedding florals in her time and knows exactly what she wants hers to look like. The bar may have been set high but I leapt it well. They looked great and needless to say to the bride loved them! Weddings are a go go for 2022. 

Burgundy, coral, white and ivory were the colour themes for the rest of the months weddings and it’s been wonderful to have some variety and play with seasonal offerings in what is sometimes seen as a “difficult” month. British spring flowers are coming through so expect to see plenty of them in the shop over the coming weeks. 

The key word for January has been “admin”. I don’t mind confessing that admin is not one of my favourite pastimes. Why spend time typing emails when I could be playing with flowers. But emails don’t go away if ignored, therefore many an hour has been spent catching up on correspondence, quotes, invoices and consultations. It’s the backbone of what I do and definitely one of my resolutions to improve on in 2022. In all honesty I probably could do with a VA to help with email management for me so if you know of any admin angels that could help please send them my way?

I have many grand plans for 2022 and lots of new initiatives and adventures scribbled in the new notebook. But I’ll drip feed them out to you as the year goes on. No point in telling you everything now as have to keep the suspense up all year!

I have found some new exciting suppliers for this year. Boy, I can get carried away over a beautifully photographed trade catalogue. I’ve got some draft orders put together so hopefully there will be amazing new stock in during the spring.  Think French brocante style for inside and out, revamp that outdoor space or even just a windowsill. And there are new designs and ranges coming of the already popular botanical gifts I stock. I’m so impatient to see it all come together. One of my plans for 2022 is to increase my non plant and flower offerings. As hopefully the high street comes back to life after the “covid pause” we can tempt more people to shop local and support all the fabulous independent businesses Bideford has to offer. 


Scarily, January is pretty much been and gone. Yes it’s a cold and quiet month but sometimes we need that pause in the mayhem to stop and evaluate where we are. Look at where we’ve been and where we want to go. As I said at the beginning I have big ideas and high expectations and I’m relying on the 2022 me to deliver them. She better not let me down!

Daylight, I must wait for the sunrise
I must think of a new life
And I mustn’t give in
When the dawn comes tonight will be a memory too
And a new day will begin
— T S Elliot (Cats)


Posted on January 28, 2022 and filed under Weddings, inspiration, houseplants.